AI-native CRM
Know every relationship. Act on what changed.
MasterCRM helps organizations manage donors, alumni, members and other contacts. AI keeps your records current and flags the changes that matter, so your team can focus on people.
One place for your contacts and the signals around them
Everything your team needs to keep relationships healthy, from the first import to the follow-up.
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Contact Grid
A spreadsheet-like table for every contact, with filters, saved lists and CSV import, so your team sees the whole relationship book at once.
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AI
AI enrichment
Fills contact fields from public web sources. Every suggested value goes through a review step and carries a confidence score before it lands in your data.
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AI
Signal Digest
Surfaces job changes, news mentions, board seats, liquidity events and employer gift-matching for the contacts you care about.
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AI
AI chat assistant
Ask questions about your contacts in plain language. The assistant can also act on the grid for you.
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Workspaces and roles
Organize work into workspaces, invite team members and assign roles that control who can see and change what.
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Sign in your way
Sign in with Google or with email. No separate password to manage for teammates who prefer Google.
How it works
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Step 1
Import
Bring in your contacts from a CSV file. Your grid is ready in minutes, not weeks.
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Step 2
Enrich
AI fills in missing details from public sources. You review each suggestion and its confidence before accepting it.
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Step 3
Act on signals
Digest surfaces what changed about your contacts. Reach out at the right moment, or ask the assistant to draft the next step.
Your contacts stay yours
We don't sell your data. We don't train models on your customer data. Your contacts are used to run your workspace and nothing else. Read our full Privacy Policy for details.
Start with the contacts you already have
Import a CSV, let AI enrich the gaps, and see what changed this week.
MasterCRM is built by MasterBorn.